Statistics have shown that the majority of the people using dating apps are usually catfish or scammers, impersonating real people. As a result, Unwind aims to onboard users and lovebirds only if they pass through a multi-layered user authentication and a strict employment verification process.
Fondly called the “Linkedin of dating”, Unwind is backed by a team of matchmakers and innovators who believe that upscaling work verification would go a long way to tackle the high rate of catfishing, blackmail and other social networking scams. It is for these reasons that I decided to partner with the Unwind team to deploy brand and product strategy in delivering contextual and functional prototypes.