Useforms
TYPE
ROLE
User Research, UIX Lead
**Databeaver home UI.
**Databeaver form builder.
SCROLL
DOWN
Google search 28%
Online pools 26.5%
Survey 20%
Social media 12%
Referrals 5%
Personal evaluation 8%
Getting access to existing data can be frustrating, I made up my mind to do boring research myself.
Data collection process is long and tedious.
Sometimes it's difficult to get access to respondents.
I get lots of distractions on your current dashboard.
Season and weather hinder field research.
User persona I
Jeff Malcom – Data Analyst
26 YRS
User persona II
Elizabeth Kuti – Fashion Stylist
Frustration
Needs
Age
30 YRS
Tools
Reduce time to onboard users.
Seamless online form creation and distribution.
Enable teams collaborate on form creation virtually.
Deliver collated results in accessible file formats.
Social brand that attracts and retain users.
Simple dashboard with clear CTAs.
Link surveys created to their social media.
** Home screen or workspace wireframe.
** Early idea of form builder – a page where users design their form contents.
** Useforms workspace for new users.
** Useforms workspace for returning user.
** Form builder – empty state design.
** Active form builder – Useforms.
** Mixpanel showing product metrics since product release (Oct 2021)
** Lowest retention recorded in 2022.